Muse Sleep

Launched in Dec. 2016. Didn't see much success until partnering with an affiliate agency in January 2018. Since then we've seen growth and are on target reach $100k in sales / month. Previous AdWords partner with Logical Position. They never had a strategy and we didn't see many conversions or traffic generated from campaigns. We're in the bed in a box space which is very competitive. We are different because we offer 3 comfort options, soft, medium, and firm, whereas most companies offer 1—a medium. We are going after the cooling memory foam mattress category. We use a phase-change material for the cover, which we call a Diamond Breeze Cover. It's actually cool to the touch. It works with a top 2" layer of gel infused foam to create one of the coolest memory foam mattresses available (if not the coolest). Traditional foam sleeps hot, so it's a pain point for most people.