Launched in Dec. 2016. Didn't see much success until partnering with an affiliate agency in January 2018. Since then we've seen growth and are on target reach $100k in sales / month. Previous AdWords partner with Logical Position. They never had a strategy and we didn't see many conversions or traffic generated from campaigns. We're in the bed in a box space which is very competitive. We are different because we offer 3 comfort options, soft, medium, and firm, whereas most companies offer 1—a medium. We are going after the cooling memory foam mattress category. We use a phase-change material for the cover, which we call a Diamond Breeze Cover. It's actually cool to the touch. It works with a top 2" layer of gel infused foam to create one of the coolest memory foam mattresses available (if not the coolest). Traditional foam sleeps hot, so it's a pain point for most people.
There are so many factors that can impact the quality of your sleep. The comfort of your mattress, the level of ambient light, the temperature in your room, and a partner’s intermittent snores can all keep you from getting a restful night’s sleep.
Of the myriad factors, researchers have found that the temperature of your bedroom could be one of the most consequential. The National Sleep Foundation found that 69% of a survey of 1,500 participants listed the temperature of their bedroom as having a big impact on their ability to get a good night’s sleep.
There are many steps you can take to control the temperature and environment in your bedroom. Lowering the thermostat in your room is an easy first step. Experts suggest keeping your room between 60 and 67 degrees Fahrenheit, though that will depend on other factors such as age, weight, and gender.
Turning on a ceiling or floor fan will also help regulate your nightly temperature and drawing the blinds during the day will help keep the room at a more consistent temperature.
Your mattress also plays a significant role in how cool you feel each night. Some mattresses, particularly older foam mattresses, are known to absorb heat, keeping you tossing and turning until you find that optimal temperature.
Whether you’re sleeping on a memory foam mattress king size or a queen bed with a box spring, follow these tips to find a mattress that will keep you comfortable and cool all night long.
Look for a Gel-Infused Memory Foam or Plant-Based Foam Mattress
Foam mattresses tend to get a bad reputation when it comes to keeping you cool at night, especially compared to spring mattresses and other non-foam options. Older foam mattresses made with a thick, dense material tend to be the worst offenders. However, with the advent of gel-infused and plant-based foam, the newer generation of memory foam mattresses have all but alleviated the airflow issue.
A cool memory foam mattress made with advanced gel technology will help keep you cooler at night, avoiding the pitfalls of a dense foam that insulates and retains your body heat. Look for a high-quality brand that’s producing foam mattresses without chemicals or dyes, ensuring the mattress you sleep on is natural and comfortable.
Don’t Forget About the Outside of Your Mattress
The outside of your mattress is just as important as the inside. Look for a mattress with a removable and washable cover that is made with a cooling, phase-change material that deflects moisture. This will help manage body heat and moisture, keeping you feeling cool and dry so you wake up refreshed. The ability to easily remove and wash the cover is also important. Consistent maintenance will extend the life of your mattress and keep it fresh.
Softer Isn’t Always Better
While a soft, cushy mattress might feel nice at first, it can also have an impact on how cool you sleep at night. A super plush mattress allows you to sink down, restricting airflow and trapping heat. A firmer memory foam mattress will keep you elevated and above the mattress surface, allowing for more airflow and cooler ambient temperature.
You can still get the benefits of a soft mattress without sacrificing your sleeping temperature. Muse Sleep has created memory foam mattress technology that comes in three different comfort options to conform to your body and sleep position. Each degree of firmness includes cooling, gel-infused foam technology to ensure a cool night’s sleep.
About Muse Sleep
Launched in late 2016, Muse Sleep has changed the way we think about box foam mattresses. With three comfort options, CertiPUR-US® Certified Foam, Diamond Breeze Fabric, and a gel-infused top layer, Muse Sleep brings you the quality of traditional high-end memory foam mattresses with the convenience of at-home box delivery. With memory foam mattress king size options all the way down to traditional twin sizes, Muse Sleep caters to every body, size, and sleep position.
Find your dream mattress today at Musesleep.com
Original Source: https://goo.gl/5r3Ek5