Launched in Dec. 2016. Didn't see much success until partnering with an affiliate agency in January 2018. Since then we've seen growth and are on target reach $100k in sales / month. Previous AdWords partner with Logical Position. They never had a strategy and we didn't see many conversions or traffic generated from campaigns. We're in the bed in a box space which is very competitive. We are different because we offer 3 comfort options, soft, medium, and firm, whereas most companies offer 1—a medium. We are going after the cooling memory foam mattress category. We use a phase-change material for the cover, which we call a Diamond Breeze Cover. It's actually cool to the touch. It works with a top 2" layer of gel infused foam to create one of the coolest memory foam mattresses available (if not the coolest). Traditional foam sleeps hot, so it's a pain point for most people.
Getting a better night's sleep starts by not only upgrading your bed to a memory foam mattress king size but also creating a sleep-conducive environment, so you fall asleep faster and stay asleep throughout the entire night. Your senses play a crucial role in the quality of your sleep, and if you aren't giving them what they need, your sleep quality could suffer.
Here are ways that your senses impact your quality of sleep, along with tips to help you use them for a better night’s rest.
Sight
Bright lights and any light with a blue tint can negatively impact your sleep. While fluorescent lights can seem like the worst sources of light, even the blue-tinted light from your smartphone and TV or computer screens can disrupt your body's natural circadian rhythm. The ideal way to prevent this is to avoid screens altogether before bed. When that isn't possible, switch your phone's brightness to night mode to help curb the effect. And if you want to fight against the adverse effects of blue light throughout the day—particularly in the evenings—pick up a pair of blue-light blocking glasses to reduce the impact it has on your sleep patterns.
Taste
The drinks that you choose before bedtime can negatively impact your quality of sleep. Most importantly, you want to avoid any caffeinated beverages before you check in for the night. After all, caffeinated drinks are best enjoyed when you wake up so you can be alert for the morning. Surprisingly, even an afternoon cup of coffee can affect your sleep as your body needs up to five hours to process and rid itself of caffeine. Keep your quality of sleep in mind during the afternoon and evening so you can take steps to get a great night’s rest.
Touch
Physical touch and feel plays a crucial role in the quality of your sleep. More times than not, sleeping in an overly warm environment can make you overheat during the night and jolt you awake or even cause dreaded night sweats. Fortunately, a cool memory foam mattress with a cool-to-the-touch cover can absorb and dissipate heat to keep you cooler as you sleep, so you stay asleep without any temperature-related disruptions.
Smell
Our sense of smell is often thought of as the most powerful of all five senses. While certain smells like fresh-baked cookies can get our attention, others can help us calm down and relax. Scents like lavender, vanilla, and jasmine are great for reducing anxiety and relaxing the body; qualities that are key for a more blissful sleep.
Placing these scents in your bedroom can make it a more sleep-inducing environment. There are a variety of ways to disperse these scents. From fresh flowers to essential oil diffusers, find a method that works best for you to enjoy a more relaxing sleep.
Hearing
While the loud sound of an alarm is perfect for jolting you awake in the morning, not all sounds are counterproductive for sleep. In fact, sounds like white noise, waterfalls, ocean waves, and even instrumental music can be helpful for soothing the mind and allowing you to relax as you gently drift to sleep. Keep in mind that not everyone responds to listening to sounds as they sleep. It’s worth a try for a few nights, but if it doesn’t work for you, there’s nothing wrong with sleeping in silence.
About Muse Sleep
Muse Sleep is dedicated to creating high-quality sleeping products that are designed for every body and sleep position. They believe mattresses aren’t one size fits all and offer three comfort options—soft, medium, and firm—to ensure their customers get the support they need. They also offer their beds in a variety of sizes including the memory foam mattress king size and cozier variants like the twin XL. All of their beds come with a 120-night risk-free trial so you can sleep on it before committing, and a 10-year limited warranty.
View Muse Sleep’s entire line of memory foam mattresses at Musesleep.com
Original Source: https://goo.gl/CF5f3m