Muse Sleep
Launched in Dec. 2016. Didn't see much success until partnering with an affiliate agency in January 2018. Since then we've seen growth and are on target reach $100k in sales / month. Previous AdWords partner with Logical Position. They never had a strategy and we didn't see many conversions or traffic generated from campaigns. We're in the bed in a box space which is very competitive. We are different because we offer 3 comfort options, soft, medium, and firm, whereas most companies offer 1—a medium. We are going after the cooling memory foam mattress category. We use a phase-change material for the cover, which we call a Diamond Breeze Cover. It's actually cool to the touch. It works with a top 2" layer of gel infused foam to create one of the coolest memory foam mattresses available (if not the coolest). Traditional foam sleeps hot, so it's a pain point for most people.
The Importance of Choosing the Right Mattress Firmness Level
Finding the right cool memory foam mattress can come down to a few different factors. First, you have to consider the materials used in the bed. Then, you have to choose the right size that will fit either you or you and your partner. And perhaps one of the most crucial attributes of any memory foam mattress is the firmness level.
The firmness of your bed can determine how well you sleep at night, so you shouldn't gloss over the options before committing to your new memory foam mattress. Here are a couple of reasons why firmness matters and how to choose the right firmness level for you.
Pressure Points
The firmness of a mattress and how you sleep on it will determine how well it supports and relieves your pressure points. Which pressure points carry the most weight will depend on your sleeping position. For example, side sleepers will often carry most of their sleeping weight on their shoulders and hips. If you buy too firm or too soft of a mattress for your sleeping position, you might wake up with sharp aches around your pressure points, which can be damaging in the long run and negatively impact your quality of sleep.
Spinal Alignment
When you lie down to sleep at night, your back and spine aren't perfectly straight. Instead, as your muscles relax while asleep, your spine has a slight natural curve. During the day your muscles automatically control this curve and relieve pressure, but if you're sleeping on the wrong mattress, you could wake up with aches and pains because your spine wasn't supported adequately. For this reason, it's important that you sleep on a memory foam mattress king size that suits you and your partner’s sleeping style.
How Firmness Is Measured
Unfortunately, a lot of memory foam mattress companies seem to think that mattresses are “one size fits all” when it comes to firmness levels. The best mattress companies know this isn’t the case, and often measure their firmness levels using different terms or number scales. Muse Sleep, for example, uses a 1-10 scale with their memory foam mattresses ranging from 5 to 8. Their Cal king to twin size beds are available in soft, medium, and firm comfort levels.
When buying a bed online, make sure that the company you purchase from gives specific information about their firmness levels so you can better understand how their "soft firmness" relates to your definition. This is imperative to ensure sure you’re making an informed purchase.
Which Is Right for You?
Now that you know the importance of choosing the right firmness, how do you find the one that suits you best? Based on sleeping position alone, here are some things to consider:
· Side sleepers typically prefer softer mattresses because they conform to the pressure points in the shoulders and hips.
· Back sleepers typically find comfort on any mattress firmness because the pressure is spread out across their body as they sleep, so it comes down to personal preference. If you are unsure which is right for you, the safest choice is to find a medium firmness memory foam mattress king size.
· Stomach sleepers usually enjoy sleeping on a medium-to-firm mattress because they experience greater pressure in their hips and pelvis than any other sleeping position does. A firmer mattress can prevent their pelvis and hips from sinking into the bed so much that they are lower than their shoulders, which can lead to an abnormal spinal curve.
With all of this in mind, there isn’t one right firmness level for a specific sleeping position—it all comes down to your personal preference. When shopping for a memory foam mattress online, make sure to purchase from a company that offers a trial period so if you aren’t happy with the firmness, you can try another risk-free.
About Muse Sleep
Since late 2016, Muse Sleep has produced a variety of sleep solutions including their highly-rated memory foam mattresses that offer comfort and support for all types of sleepers. Their memory foam mattresses are made with premium materials and innovative cooling features like the Diamond Breeze Fabric that absorbs and dissipates heat. Muse Sleep offers memory foam mattresses in six sizes from Cal king to twin in soft, medium, and firm comfort levels. They also offer a 120-night risk-trial period so you can sleep on it before making your final decision.
Find the perfect memory foam mattress for you at Musesleep.com
Original Source: https://goo.gl/teTVKQ
