Muse Sleep
Launched in Dec. 2016. Didn't see much success until partnering with an affiliate agency in January 2018. Since then we've seen growth and are on target reach $100k in sales / month. Previous AdWords partner with Logical Position. They never had a strategy and we didn't see many conversions or traffic generated from campaigns. We're in the bed in a box space which is very competitive. We are different because we offer 3 comfort options, soft, medium, and firm, whereas most companies offer 1—a medium. We are going after the cooling memory foam mattress category. We use a phase-change material for the cover, which we call a Diamond Breeze Cover. It's actually cool to the touch. It works with a top 2" layer of gel infused foam to create one of the coolest memory foam mattresses available (if not the coolest). Traditional foam sleeps hot, so it's a pain point for most people.
Are You Falling for These Common Sleep Myths?
Getting the best quality sleep is essential so you're not only productive and alert the next day, but also taking care of your overall health as well. For these reasons, it’s crucial that you aren’t falling for the common sleep myths that many believe to be true. Here are a few of the most common sleep myths with some tips to overcome them.
You Can Repay Sleep Debt on the Weekends
When you miss out on an hour a night or a couple of hours of sleep in one day, you might tell yourself, “I’ll sleep in on the weekend to make up for it.” Known as “sleep debt," although it might seem logical that getting 10 hours of sleep on Saturday can recharge you, in actuality, it's only putting a bandage over the problem instead of addressing it.
When you try to sleep in to repay your sleep debt, you’re ignoring the underlying problem of not getting enough sleep during the week. Avoid putting your quality sleep off until the weekend and make sure that you're going to bed early enough so you can get a full night's rest every night. If you don’t get the quality rest your body needs on a regular basis and your sleep debt keeps piling up, you’re putting yourself at risk of a number of health issues beyond fatigue.
Falling Asleep Anytime, Anywhere Is Normal
While falling asleep on the plane shortly after takeoff may help the flight go by faster, if it isn’t during normal resting hours it’s not exactly a sign of a healthy sleeper. Instead, it usually means that you aren't getting enough sleep while you're at home and your body is overdue to pay its sleep debt.
To fight against this, make sure that you're getting enough sleep. And if your sleeping environment or bed are preventing you from getting comfortable at night, it might be time to upgrade to a cool memory foam mattress.
Hitting Snooze Is Harmless
On some days when the alarm goes off, it can be a real challenge not to reach over and hit the snooze button. While only a few more minutes of sleep might seem harmless, you're actually better off jumping out of bed and starting the day without it.
When the alarm goes off, you're likely near the end of your sleep cycle (as long as you went to bed on time). But when you snooze, your brain starts another cycle. And once the snooze ends, your alarm interrupts this new cycle, leaving you feeling groggier than before. If you can’t seem to kick the snooze habit, try putting your alarm across your room, forcing you to get up and move rather than delay waking up.
You Need Less Sleep as You Age
While many seniors find they spend less time in bed than they did in their younger years, the assumption that they require less sleep isn’t entirely accurate. One of the reasons that this myth has become so common is because seniors typically spend less time in a deep sleep and are awakened much easier.
Even so, the same seven- to nine-hour sleep recommendation still applies. While some people may only need seven, others might need nine. Determining the correct amount of sleep you need comes down to how you feel and how your body functions during the day.
The Truth About Sleep
What sleep myths have you mistaken as the truth? When considering sleep and how you can get the best quality sleep, it often comes down to establishing a bedtime routine, getting to bed on time, and creating an optimal environment for rest. Part of that is ensuring that you have enough space to sleep comfortably in bed and that you’re not overheating or uncomfortable as you’re trying to rest. If you’re waking up with night sweats or find you can’t get comfortable, a cooling memory foam mattress king size might be what’s needed. It offers enough space for two people while capturing the cool side of the pillow feeling to help you rest comfortably as you drift off to sleep every night.
About Muse Sleep
Not everyone sleeps the same way, yet so many mattresses are made as one-size-sleeps-all solutions. Fortunately, Muse Sleep’s memory foam mattress king size is different as they engineered it to accommodate a variety of body and sleep positions. Muse Sleep’s memory foam mattresses are made with layers of premium foam, with each layer serving a distinct purpose to help you get a better night's rest. With their innovative Diamond Breeze Fabric, Muse Sleep's memory foam mattresses absorb and dissipate heat, making them cool to the touch. Their memory foam mattresses are available in six sizes and three firmness levels for optimal comfort.
Learn more about Muse Sleep’s premium cooling memory foam mattress at Musesleep.com
Original Source: https://bit.ly/2LsknXH
